Portrait of portfolio creator – back view

Portrait of portfolio creator – front view

GRAPHICS DESIGNER

©2026

/DESIGNING SINCE 2020

Hey!

I’m Karl Fernando, a designer creating brand systems, digital visuals, and expressive web experiences for ambitious teams and founders.

I shape visual identities and portfolio-ready websites with a focus on clarity, rhythm, and memorable details.
My work blends graphic design, art direction, and Framer execution so ideas can move from concept to polished launch.

View Work

Fromvisualidentitytolaunch.Clear,expressivedesignsystemsbuilttohelpbrandslooksharper,communicatefaster,andfeelmorememorableacrosseverytouchpoint.

Capabilities

Brand Identity

Logos

Type Systems

Guidelines

Brand Identity

Logos

Type Systems

Guidelines

Web Design

Framer

Landing Pages

Portfolios

Web Design

Framer

Landing Pages

Portfolios

Art Direction

Campaigns

Moodboards

Visual Systems

Art Direction

Campaigns

Moodboards

Visual Systems

Design Support

Creative Direction

Audits

Launch Assets

Design Support

Creative Direction

Audits

Launch Assets

Selected Work

View All Work

Quiet Contrast

A restrained editorial composition built around stillness, tone, and contrast.

Soft Edge

A soft portrait-led visual with a calm, refined direction.

Design 01

A minimal graphic layout focused on balance, space, and visual rhythm.

Fashion Collage

A bold fashion poster mixing collage, type, and monochrome contrast.

MORVA Coffee Roasters

A calm specialty coffee identity built around slow living, craft, and earthy restraint.

Sober Drive Campaign

A bold automotive promo concept mixing urgent messaging, contrast, and direct offer design.

Toolkits

The tools, systems, and working materials I use to shape identity, web, and campaign work.

01 / Design

Figma, grids, references

For layouts, visual systems, quick studies, and narrowing messy ideas into something clear.

02 / Brand

Logos, type, color systems

Simple identity foundations that can stretch across posters, social assets, packaging, and websites.

03 / Web

Framer, structure, launch

Portfolio-ready pages, responsive layouts, CMS work, and small details that make a site feel finished.

04 / Content

Copy, mood, storytelling

Small lines, project stories, and visual direction notes that help the work feel more human.

05 / Motion

Reels, mockups, motion cues

Light movement and presentation mockups for launch assets, social posts, and campaign previews.

06 / Production

Exports, handoff, cleanup

Organized files, final assets, and practical naming so the work is easier to use after delivery.

Let’s create.

Have a brand, website, or campaign that needs a sharper visual direction? Send the details and I’ll get back to you.